Unlike the football players who compete in the fall and early winter, the Cheerleaders make appearances and perform throughout the year. This dynamic duo continues to pursue performance excellence that separates the DCC from any other cheerleading squad or dance team in the world. Just as the nickname America’s Team was coined in recognition of the club’s success on the football field, so too were the Cheerleaders, unrivaled in their beauty, style, athleticism, and popularity, later tabbed America’s Sweethearts.ĭallas Cowboys Cheerleaders President Charlotte Jones has entrusted the group to Director Kelli McGonagill Finglass and Choreographer Judy Trammell since 1991. In 1976, the DCC captivated 75 million viewers from Super Bowl X, propelling the elite squad into the one-of-a-kind sensation they are today. The pioneers and trailblazers of their profession, the Dallas Cowboys Cheerleaders grew in popularity throughout their second decade under the direction of Suzanne Mitchell. The style and influence of newly hired Choreographer Texie Waterman, along with the debut of a flashy star-spangled outfit, resulted in the birth of a DCC image that would later change entertainment in all of sports. With a glamorous stadium opening in the early 1970s came inspiration from Cowboys President Tex Schramm, who charged Brock with developing a more polished team of entertainers. Brock asked Roberson, a local high school drill-team director, to add dance elements to the sidelines. Dee Brock directed the group until 1965, when upon attending a high school game, she met Frances Roberson. Originally, the Cowboys utilized high school students with traditional cheers to lead the crowd. The most iconic cheer squad in all of sports has developed into an international phenomenon. For decades, that phrase has been associated with the Dallas Cowboys Cheerleaders (DCC), and truer words have never been spoken.